Stop being your own doctor.
Rowan is primary care that actually works — a dedicated NP who knows your name, proactive health monitoring, and a structured plan built around you. For adults 40–60 in Ontario. $129/month.
No commitment. No referral needed. No contract.
Join 200+ Ontarians on the waitlist
THE REALITY
2.5 million Ontariansdon't have a family doctor.
If you're one of them, you already know.
Googling symptoms at 3 AM because there's no one to call. Repeating your health history to a different walk-in doctor every time. Watching the Health Care Connect waitlist grow while your health concerns pile up.
You've been managing your own healthcare. It's exhausting. And it's not how this is supposed to work.
Rowan changes that.
HOW IT WORKS
How your first month works
Four steps. No paperwork. You'll wonder why healthcare was ever so complicated.
Complete your health profile
5 minutesTell us about your health history, medications, family history, and what matters most to you.
Meet your dedicated NP
Within your first weekA 30-minute video visit to get to know each other. Your NP reviews everything and starts building your care plan.
Get your annual care plan
Within 30 daysComprehensive bloodwork (covered by OHIP), age and gender-specific screenings, and a structured plan built around you.
Ongoing care, whenever you need it
Year-round12 video visits a year. Unlimited messaging. Prescriptions, referrals, follow-ups. 8am–10pm, 7 days a week.
WHO WE ARE
Built by a team that's been here before
Rowan is built by PurposeMed — the team behind Freddie, Frida, and Foria, serving thousands of Canadians with specialized virtual care since 2019.
We built Rowan because we kept hearing the same thing: people don't just want access to a provider. They want someone who knows them.
Your Rowan NP holds a Master's degree in nursing with years of primary care experience. They can diagnose, prescribe, order and interpret labs, and refer to specialists — with one difference from a rushed walk-in visit: they actually have time for you.
YOUR MEMBERSHIP
What your membership includes
Your Annual Wellness Program
A comprehensive health assessment built around your age, gender, and risk factors — not a 10-minute checklist.
- Full bloodwork, covered by OHIP
- Personalized care plan reviewed annually
- Cancer screening coordination
- Year-over-year health tracking
Care When You Need It
Your NP is one message away. And when you need face time, you get it — with someone who already knows your story.
- 12 video visits per year, included
- Unlimited messaging with your care team
- Prescriptions, referrals, and sick notes
- Available 8am–10pm, 7 days a week
Health Monitoring Between Visits
We track what matters and flag what needs attention — before it becomes a problem.
- Chronic condition monitoring
- Proactive screening reminders
- Lab results explained in plain language
- Mental health check-ins twice a year
“Everything a family doctor would do — without the waitlist, without the walk-in, without starting over every time.”
PERSONALIZED PATHWAYS
Care designed for your stage of life
For women navigating perimenopause and beyond
Your symptoms aren’t “just aging.” They have names — and an NP who takes them seriously. Perimenopause can start years earlier than most women expect, and walk-in doctors rarely have time to connect the dots. Cardiovascular disease is the #1 killer of women after menopause. Most women aren’t told. Your NP monitors the risks that matter most at this stage — not just the ones that make headlines.
Most women aren’t told that cardiovascular risk doubles after menopause.
- Perimenopause and menopause support with an NP who listens
- Breast and cervical cancer screening, coordinated for you
- Bone density monitoring as your risk profile changes
- Cardiovascular risk assessment — the #1 post-menopause killer
- Mental health support for the generation carrying everyone
MEMBERSHIP
Rowan Membership
No hidden costs. No per-visit charges. No contract.
- Dedicated NP who knows your health story
- Comprehensive annual wellness program
- Full bloodwork (OHIP-covered)
- 12 video visits per year
- Unlimited messaging with your care team
- Chronic disease monitoring
- Cancer screening coordination
- Prescriptions, referrals, forms — all included
Less than $4.30 a day. Less than your gym membership. Except someone is actually paying attention to your health.
Limited founding member spots available.
You're not paying for healthcare you should get for free.
You're paying for healthcare you can't get at all.
Ontario's healthcare system is in crisis. The doctor shortage is structural, accelerating, and not getting fixed in time for you. You've been told to wait. You've tried. Health Care Connect sent you a letter saying they haven't forgotten you.
Rowan isn't replacing the system — we believe everyone deserves primary care. But until the system delivers it, you deserve a real option. One that doesn't ask you to sit in a walk-in waiting room, see a different doctor every time, or Google your symptoms at midnight.
You've spent years taking care of everyone else.
This is someone taking care of you.
PurposeMed
Part of PurposeMed — virtual care for Canadians since 2020. Trusted by thousands of clients nationwide.
Registered NPs
Every NP registered with the College of Nurses of Ontario. Licensed, regulated, and held to the highest clinical standards.
OHIP-Covered Labs
Lab work through LifeLabs and Dynacare — covered by your Ontario health card. No additional charges for standard bloodwork.
Not ready to join? Stay informed.
We publish health insights written for adults 40–60 in Ontario — evidence-based, no fluff, actually useful.
No spam. Unsubscribe anytime.
Frequently asked questions
We believe healthcare should be accessible to every Canadian. We also know that 2.5 million Ontarians are living without a family doctor right now — and the wait is measured in years, not months. Rowan exists to fill that gap. $129/month for the peace of mind of having someone in your corner. And if the system catches up? We’ll be the first to celebrate.
Your health deserves more than a Google search.
Join the waitlist. We'll let you know when we're ready — no spam, just one email when it's time.