Stop being your own doctor.
Rowan is primary care built around you — a dedicated clinical team who knows your name, proactive health monitoring, and a structured wellness plan. For adults 40–60+ in Ontario. $129/month.
No commitment. No referral needed. No contract.
THE REALITY
2.5 million Ontariansdon't have a family doctor.
If you're one of them, you already know.
Googling symptoms at 3 AM because there's no one to call. Repeating your health history to a different walk-in doctor every time. Watching the Health Care Connect waitlist grow while your health concerns pile up.
You've been managing your own healthcare. It's exhausting. And it's not how this is supposed to work.
Rowan is here to change that.
HOW IT WORKS
How your first month works
Four steps. No paperwork. You'll wonder why healthcare was ever so complicated.
Complete your health profile
5 minutesTell us about your health history, current treatments, family history, and what matters most to you.
Meet your dedicated NP
Within your first weekA 30-minute video visit to get to know each other. Your NP reviews everything and starts building your care plan.
Get your annual care plan
Within 30 daysComprehensive bloodwork (covered by OHIP), age and gender-specific screenings, and a structured plan built around you.
Ongoing care, when you need it
Year-round12 video visits a year. Unlimited messaging. Referrals, follow-ups, and ongoing support. 8am–10pm, 7 days a week.
WHO WE ARE
Built by PurposeMed — virtual care for 40,000+ Canadians since 2019
Rowan is built by PurposeMed — virtual care for 40,000+ Canadians since 2019.
We built Rowan because we kept hearing the same thing: primary care is broken, and other virtual providers aren't fixing the root issues.
Your Rowan NP holds a Master's degree in nursing with years of primary care experience. They can diagnose, order and interpret labs, refer to specialists, and coordinate your ongoing care — with one difference from a rushed walk-in visit: they actually have time for you.
Your Rowan NP can: diagnose conditions · order and interpret lab work · refer to specialists · manage chronic conditions · coordinate your ongoing care
A PurposeMed brand — virtual care for 40,000+ Canadians since 2019
YOUR CARE TEAM
The clinical team behind Rowan
Every Rowan NP holds a Master's degree in nursing and is registered with the College of Nurses of Ontario. They chose Rowan because they believe primary care should be built on relationships, not rushed appointments.
Dr. Caley Shukalek
Chief Medical Officer
“Primary care works when your provider actually has time for you. That’s not a luxury at Rowan — it’s the whole model.”
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Natasha Meadus, MN, NP
Nurse Practitioner · 15+ years of clinical experience
“I’ve worked in systems where 10 minutes was all we had. At Rowan, I know my clients. That changes everything about the care I can give.”
Marcus Reid, MN, NP
Men’s health · Chronic disease management · Preventive care
“Most men come to me years after they should have. At Rowan, we build the kind of relationship that makes them come back before things get serious.”
YOUR MEMBERSHIP
What your membership includes
Your Annual Wellness Program
A comprehensive health assessment built around your age, gender, and risk factors — not a 10-minute checklist.
- Full bloodwork, covered by OHIP
- Care plan tailored to you, reviewed annually
- Cancer screening coordination
- Year-over-year health tracking
Care When You Need It
Your NP is one message away. And when you need face time, you get it — with someone who already knows your story.
- 12 video visits per year, included
- Unlimited messaging with your care team
- Referrals, forms, and sick notes
- Available 8am–10pm, 7 days a week
Health Monitoring Between Visits
We track what matters and flag what needs attention — before it becomes a problem.
- Chronic condition monitoring
- Mental health check-ins twice a year
- Proactive screening reminders
- Lab results explained in plain language
The Rowan promise
Everything a family doctor would do — without the waitlist, without the walk-in, without starting over every time.
Ready to stop being your own doctor?
No commitment. No referral needed. No contract.
YOUR CARE PATHWAYS
Care designed for your stage of life
For women navigating perimenopause and beyond
Your symptoms aren’t “just aging.” They have names — and you need a clinical team who takes them seriously. Perimenopause can start years earlier than most women expect, and walk-in doctors rarely have time to connect the dots. Cardiovascular disease is the #1 issue women over 40 deal with after menopause. Most women aren’t told. Your Rowan team monitors the risks that matter most at this stage — not just the ones that make headlines.
Most women aren’t told that cardiovascular risk doubles after menopause.
— Heart & Stroke Foundation of Canada
- Perimenopause and menopause support with an NP who listens
- Breast and cervical cancer screening, coordinated for you
- Bone density monitoring as your risk profile changes
- Cardiovascular risk assessment — the #1 post-menopause killer
- Mental health support for the generation carrying everyone
No commitment. No referral needed. No contract.
MEMBERSHIP
Founding Member Pricing
Available to our first 500 members
Rowan Membership
No hidden costs. No per-visit charges. No contract.
- Dedicated NP who knows your health story
- Comprehensive annual wellness program
- Full bloodwork (OHIP-covered) as needed
- 12 video visits per year
- Unlimited messaging with your care team
- Chronic disease monitoring
- Cancer screening coordination
- Referrals, forms, and sick notes — all included
Less than $4.30 a day. Less than your gym membership. Except someone is actually paying attention to your health.
How Rowan compares
Sandra T., 54, Toronto
Waitlist member
“I’ve been without a family doctor for three years. The idea that someone will actually track my health over time — not just treat whatever I walk in with — that’s what sold me.”
Michael R., 47, Ottawa
Waitlist member
“My doctor retired last year and Health Care Connect has been radio silence. $129/month to have an NP who actually knows my history? That’s a no-brainer.”
Anita P., 52, Mississauga
Waitlist member
“I’m tired of being my own doctor. I spent two hours last month trying to figure out if my symptoms were perimenopause or something worse. I need someone in my corner.”
You've spent years taking care of everyone else.
This is someone taking care of you.
Ontario's healthcare system is in crisis. The doctor shortage is structural, accelerating, and not getting fixed in time for you. You've been told to wait. You've tried. Health Care Connect sent you a letter saying they haven't forgotten you.
Rowan isn't replacing the system — we believe everyone deserves primary care. But until the system delivers it, you deserve a real option. One that doesn't ask you to sit in a walk-in waiting room, see a different doctor every time, or Google your symptoms at midnight.
PurposeMed
Part of PurposeMed — virtual care for Canadians since 2019. Trusted by tens of thousands of clients across North America.
Registered NPs
Every NP registered with the College of Nurses of Ontario. Licensed, regulated, and held to the highest clinical standards.
OHIP-Covered Labs
Lab work through LifeLabs and Dynacare — covered by your Ontario health card. No additional charges for standard bloodwork.
Built by PurposeMed — virtual care for 40,000+ Canadians since 2019
Frequently asked questions
We believe healthcare should be accessible to every Canadian. We also know that 2.5 million Ontarians are living without a family doctor right now — and the wait is measured in years, not months. Rowan exists to fill that gap. $129/month for the peace of mind of having someone in your corner. And if the system catches up? We’ll be the first to celebrate.
This is what primary care is supposed to feel like.
Join the waitlist. We'll let you know when we're ready — no spam, just one email when it's time.
Have a question? Email us at hello@rowancare.ca